David Gamage Explains Consumer Inertia When Choosing Goods and Services

SF Weekly, January 14, 2009 by Peter Jamison
http://www.sfweekly.com/content/printVersion/1306440

“The literature is fairly robust on this: A large number of the people don’t switch,” said David Gamage, an expert in consumer issues and assistant law professor…. “Whatever the default option is becomes the default.”