San Francisco Chronicle, February 13, 2009 by Verne Kopytoff
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2009/02/13/BU3515SUK9.DTL&type=printable
Chris Hoofnagle, director of Information Privacy Programs at UC Berkeley’s Center for Law and Policy Center, said that requiring people to opt out of data-collection programs at individual Web sites is too burdensome, calling it an idea designed to fail.