St. Louis Post-Dispatch, June 11, 2009 by Aisha Sultan
http://www.stltoday.com/stltoday/news/stories.nsf/stlouiscitycounty/story/998EF1A4F78B6B55862575D200026198?OpenDocument
“Under U.S. law, permission is needed before an image or likeness is used in an advertisement,” said Chris Hoofnagle…. It would be a simple case here: “You approach the company and say, ‘Where is my money?'” he said.