-The New York Times, September 29, 2009 by Stephanie Clifford
http://www.nytimes.com/2009/09/30/business/media/30adco.html?_r=2&scp=1&sq=privacy%20study&st=cse
About two-thirds of Americans object to online tracking by advertisers—and that number rises once they learn the different ways marketers are following their online movements, according to a new survey from professors at the University of Pennsylvania and the University of California, Berkeley.
-Adweek, September 30, 2009 by Brian Morrissey
http://www.adweek.com/aw/content_display/news/digital/e3i549ead0f2b0cb6f9051223b3b846580b
“Our findings suggest that if Americans could vote on behavioral targeting, they would shut it down,” the study’s authors conclude.
-WSJ.com, September 30, 2009 by John Letzing
http://online.wsj.com/article/BT-CO-20090930-713200.html#printMode
U.S. Internet users largely “stand on the side of privacy advocates” when it comes to online tracking, even when assured that they are being tracked anonymously, the study concludes. “That is the case even among young adults whom advertisers often portray as caring little about information privacy.”