USA Today, October 13, 2009 by Steve Wieberg
http://www.usatoday.com/sports/college/2009-10-14-athletic-spending-california_N.htm
Oliver Williamson … who Monday was awarded a Nobel Prize in economics, keeps his office directly across the street from Memorial Stadium. “I don’t think the chancellor and the leadership on the campus think of athletics as being immune (to the financial crisis),” he says. “But some things, you can deal with immediately and directly. Other things, you deal with in the fullness of time…. I don’t see any reason to believe they’re lacking in judgment in this respect.”