NPR, All Things Considered, October 26, 2009 by Martin Kaste
http://www.npr.org/templates/story/story.php?storyId=114163862
“As there’s been growing awareness of how commercial data brokers operate, they’ve become more secretive,” Hoofnagle says…. “If consumers knew the extent to which this data was being collected and repackaged, there would be riots in streets.”