BNA Electronic Commerce, November 11, 2009 by Amy E. Bivins
http://www.hunton.com/files/tbl_s10News/FileUpload44/16728/Privacy_Advocates_Urge_FTC_Lawmakers_To_Scrutinize_Data_Sharing_11.09.pdf
“Privacy notices make companies think about what their privacy practices are,” Schwartz said. “Policies also give privacy advocates an opportunity to examine business practices related to consumer information.”…When it comes to data-sharing between online services, transparency gains additional importance, he added.