Publisher’s Weekly, March 4, 2010 by Jim Milliot
http://www.publishersweekly.com/article/451848-Publishers_Urged_to_Change_the_Focus_of_the_Copyright_Debate.php
Pamela Samuelson, director of the Berkeley Center for Law & Technology at UC Berkeley, while agreeing that publishers need to do a better job explaining the importance of copyright, disagreed that framing the issue as a war was the correct approach, saying that would turn customers into enemies. She said publishers should experiment with pricing and different business models to meet the changing expectations of consumers.