The Daily Online Examiner, Media Post blog, March 17, 2010 by Wendy Davis
http://www.mediapost.com/publications/?fa=Articles.printFriendly&art_aid=124487
Hoofnagle raised an additional problem with privacy policies: He says some companies that allow consumers to “opt out” continue to collect data on consumers, but stop sending them targeted ads. That type of choice, he says, in which consumers are tracked yet don’t receive whatever benefit comes from the tracking, “is completely illusory.”