Miller-McCune, April 20, 2010 by Christie Aschwanden
http://www.miller-mccune.com/health/convincing-the-public-to-accept-new-medical-guidelines-11422/
When facts contradict a strongly held belief, they’re unlikely to be accepted without a fight. “If a researcher produces a finding that confirms what I already believe, then of course it’s correct,” MacCoun says. “Conversely, when we encounter a finding we don’t like, we have a need to explain it away.”