KTVU-TV, May 5, 2010 by Tori Campbell
http://www.ktvu.com/news/23469913/detail.html
“It may be an issue of trying not to live beyond your means, there may also be an issue of not understanding,” said Alan Auerbach…. “It may be in this case the products that were being sold and the people who were purchasing it were less sophisticated than the people who were selling them.”