Christopher Hoofnagle Describes Online Tracking Tools Cited in Lawsuits

-The Wall Street Journal, September 19, 2010 by Jennifer Valentino-Devries and Emily Steel
http://bit.ly/dqtirq

The tools cited in the suits are part of an “arms race” in tracking technologies, said Chris Hoofnagle, director of the Berkeley Center for Law & Technology’s information-privacy programs. Some users, uncomfortable with tracking, now routinely block or delete cookies. “There are some in the industry who do not believe that users should be able to block tracking, so they are turning to increasingly sophisticated tools to track people,” he said.

-The New York Times, September 20, 2010 by Tanzina Vega
http://www.nytimes.com/2010/09/21/technology/21cookie.html?_r=3&src=busln

Chris Jay Hoofnagle, 36, one of the authors of a University of California, Berkeley, study about Internet privacy and Flash cookies that has been used in several of the legal filings, said the recent spate of suits pointed to a weakness in federal rules governing online privacy. “Consumer privacy actions have largely failed,” Mr. Hoofnagle said. The lawsuits, he added, “actually are moving the policy ball forward in the ways that activists are not.”