The Wall Street Journal, Digits blog, April 12, 2011
http://blogs.wsj.com/digits/2011/04/12/should-companies-self-regulate-on-privacy/tab/print/
Whether companies must honor opt-outs handled by third parties like Catalog Choice is a question that still hasn’t been determined, said Chris Hoofnagle of the University of California, Berkeley. Mr. Hoofnagle, who has been advising Catalog Choice on legal matters, says that the organization is legally an “agent” for people requesting opt-outs.