Los Angeles Times, August 24, 2011 by Carol J. Williams
http://www.latimes.com/news/local/la-me-match-20110824,0,1363334.story
Match.com doesn’t merely provide a platform for members to meet and arrange dates; it claims to be evaluating individuals and matching them for compatibility, said UC Berkeley law Professor Frank Zimring. “What Match.com is saying is, ‘Have we got a guy for you!’ ” Zimring said. “It’s a prescriptive rather than facilitative dating service.”