The Philadelphia Inquirer, October 20, 2011 by Jeff Gelles
http://articles.philly.com/2011-10-20/business/30301830_1_verizon-and-verizon-wireless-privacy-policy-new-advertising-program
“The standard should be opt in,” Hoofnagle said. “If consumers really want more targeted advertising mediated from their own service provider, which they are directly paying, the service provider should get consent first.”