More companies are tracking online data, study finds

Christopher Hoofnagle quoted in The New York Times, November 12, 2012

Chris Hoofnagle … said he hoped the data would set a baseline, providing all sides in the debate with empirical information as to the optimum method to regulate tracking. “I’m hoping that it will inform which approach is the best,” Mr. Hoofnagle said. “We are not going to be well-served unless we measure these trends more rigorously.”