Chris Hoofnagle quoted in Online Media Daily, December 4, 2013
“Really smart people may come to different conclusions about what ‘sponsored’ means,” said Chris Hoofnagle, a lecturer in residence at the University of California, Berkeley, School of Law. Hoofnagle added that he thinks “sponsored by” indicates an arrangement—which was typical on PBS—where a company pays to have its name associated with a show that was created independently. Online, however, “sponsored by” often refers to content that an advertiser has created.