Why travel suppliers should ‘spy’ on their customers

Deirdre Mulligan quoted in USA Today, November 25, 2013

Talk with information experts, and they’ll tell you that surveilling customers just to raise profits is ethically troublesome. Instead, companies should do it for the benefit of guests, says Deirdre Mulligan, who teaches courses on information technology and law at the University of California at Berkeley. The data collection has to be “properly disclosed and agreed to,” she says.