Ted Mermin quoted in Slate, April 2, 2014
“I would say that this serves as a caution to retailers working in the social media space about the importance of disclosing any potential motivations other than interest,” says Ted Mermin …noting that the FTC decided against taking any enforcement action. “This is part of the same general campaign they are engaged in with respect to Kim Kardashian being paid to endorse chapstick,” says Mermin. “It’s a different piece of it. It’s probably closer to the line.”