The thorny task of advocating good corporate behavior

Steven Davidoff Solomon writes for The New York Times, March 24, 2015

The pension fund amended its investment policy for global governance to embrace what is called the corporate sustainability movement, the idea that companies should pay greater heed to the long-term future of themselves and society by adhering to social and environmental principles. It represents a huge endorsement of the fledgling movement and at first blush seems like a great idea. … But like many things in the world of shareholders and corporations, it quickly becomes complicated.