The digital age has destroyed the concept of ownership, and companies are taking advantage of it

Christopher Hoofnagle and Aaron Perzanowki ‘06 paper cited by Quartz, Sept. 28, 2016

When Perzanowski and Hoofnagle’s tested a version of the Media Shop that replaced the “Buy now” button with a “License now” button study participants more accurately understood their rights. Additionally, about half of all shoppers were willing to pay more to acquire a digital copy that explicitly came with traditional ownership rights, such as the right to resell.