Christopher Hoofnagle and Aaron Perzanowki ‘06 paper cited by Quartz, Sept. 28, 2016
When Perzanowski and Hoofnagle’s tested a version of the Media Shop that replaced the “Buy now” button with a “License now” button study participants more accurately understood their rights. Additionally, about half of all shoppers were willing to pay more to acquire a digital copy that explicitly came with traditional ownership rights, such as the right to resell.