-The Wall Street Journal, September 19, 2010 by Jennifer Valentino-Devries and Emily Steel
http://bit.ly/dqtirq

The tools cited in the suits are part of an “arms race” in tracking technologies, said Chris Hoofnagle, director of the Berkeley Center for Law & Technology’s information-privacy programs. Some users, uncomfortable with tracking, now routinely block or delete cookies. “There are some in the industry who do not believe that users should be able to block tracking, so they are turning to increasingly sophisticated tools to track people,” he said.

-The New York Times, September 20, 2010 by Tanzina Vega
http://www.nytimes.com/2010/09/21/technology/21cookie.html?_r=3&src=busln

Chris Jay Hoofnagle, 36, one of the authors of a University of California, Berkeley, study about Internet privacy and Flash cookies that has been used in several of the legal filings, said the recent spate of suits pointed to a weakness in federal rules governing online privacy. “Consumer privacy actions have largely failed,” Mr. Hoofnagle said. The lawsuits, he added, “actually are moving the policy ball forward in the ways that activists are not.”

The Huffington Post, September 3, 2010 by Chris Hoofnagle
http://huff.to/cMoNg7

David Kirkpatrick’s The Facebook Effect complements Accidental Billionaires…. But its main contribution is the description of the Facebook “effect”: its potential for changing the internet. This vision makes clear that Facebook is not a toy for college students to “hook up”; it is a platform for sharing data that can erode the power of existing institutions, even the power of Facebook itself.

San Jose Mercury News, June 26, 2010 by Scott Duke Harris
http://www.mercurynews.com/top-stories/ci_15371548?nclick_check=1

Facebook’s collegiate roots have helped foster the popular view that young adults, having grown up with the Internet, are less worried about personal privacy than their elders. But that notion has been called into question by recent surveys led by Hoofnagle and by the Pew Center for the Internet and Society that found keen interest regardless of age.

Out-Law Radio, June 18, 2010 Host Matthew McGee
http://www.out-law.com/page-11147

“If I could do anything now I would simply create a ceiling on how long advertising data would be kept, something like three months,” he said. “It would cause advertisers to have to compete under that ceiling, whoever could do the best targeting with just three months of data.”

-San Francisco Chronicle, May 25, 2010 by Chris Jay Hoofnagle
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2010/05/25/ED101DJPE1.DTL

Privacy “messaging” is masking the actions and goals of companies such as Google and Facebook. These for-profit companies have business models that depend upon increasing the collection of personal information, yet they tell us that “privacy is important.” The real question is: How important?

-Bloomberg Businessweek, May 26, 2010 by Brian Womack
http://bit.ly/bQZFJl

“There’s so much buy-in to the platform that the company can act pretty aggressively and users won’t hit the delete button.”

-China Daily, May 28, 2010 by Rob Lever
http://www2.chinadaily.com.cn/cndy/2010-05/28/content_9902571.htm

“Individuals don’t want to be tracked,” he said. “It might not cause you harm, it might just be creepy.”

ABC Good Morning America, May 19, 2010 by Becky Worley
http://abcnews.go.com/GMA/Parenting/digital-privacy-tips-family-safe/story?id=10683978

If your Wi-Fi network is unprotected, anyone who is driving by can pick up the signal and look at the websites your visiting.

San Jose Mercury News, May 14, 2010 by Mike Swift
http://www.mercurynews.com/ci_15088256

“With a database of MAC addresses, you can tie communications back to a certain location and in the process make anonymity on the Web harder and harder to achieve,” said Chris Hoofnagle, a privacy expert at the UC Berkeley law school.

-The New York Times, April 16, 2010 by Stephanie Clifford
http://www.nytimes.com/2010/04/17/business/media/17coupon.html?scp=4&sq=Berkeley&st=nyt

“There is a feeling that anonymity in this space is kind of dead,” said Chris Jay Hoofnagle, director of the Berkeley Center for Law and Technology’s information privacy programs.

-The Daily Online Examiner, Media Post Blogs, April 16, 2010 by Wendy Davis
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=126329

“Facebook settings don’t seem to be based on any empirical evidence whatsoever,” Hoofnagle tells MediaPost. “They seem to be arbitrary.” What’s more, he adds, the new search-engine friendly settings seem “more controlled by Facebook’s desire to drive traffic than by any norms.”

-ClickZ, April 27, 2010 by Kate Kaye
http://www.clickz.com/3640189

“Facebook is in wealth maximization mode, which should give pause to any user concerned about increasing revelation of personal data,” wrote Hoofnagle in an e-mail to ClickZ News about the site’s recent changes. He went on to suggest that Facebook users “seem to be tiring of the company’s shifting goalposts on information sharing.”

The New York Times, April 15, 2010 by The Associated Press
http://nyti.ms/cFHnij

”Yes, there are some young people who are posting racy photographs and personal information. But those anecdotes might not represent what the average young person is doing online,” said Chris Hoofnagle, co-author of the study and director of information privacy programs at the Berkeley Center for Law and Technology.