Victoria Groom & M. Ryan Calo, User Experience As A Form Of Privacy Notice: An Experimental Study
Comment by: Lauren Willis
Published version available here:
Workshop draft abstract:
This study and paper represent a collaboration between a privacy scholar and a PhD in human-computer interaction aimed at testing the efficacy of user experience as a form of privacy notice. Notice is among the only affirmative requirements websites face with respect to privacy. Yet few consumers read or understand privacy policies. Indeed, studies show that the presence of a link labeled “privacy” leads consumers to assume that the website has specific privacy practices that may or may not actually exist.
One alternative to requiring consumers to read lengthy prose or decipher complex symbols is to influence a user’s mental model of the website directly by adjusting the user interface. Use of particular design elements influences users’ cognitive and affective perceptions of websites and can affect behaviors relevant to privacy.