Established companies have been involved in politics and regulatory matters since the 1800s. For example, energy companies lobby for energy policies, while car manufacturers resist higher fuel efficiency standards. These companies’ involvement in politics has been mostly reactive, meaning they have been lobbying to protect themselves from competition. However, since the mid-2000s, a new type of political activity has emerged, mainly among technology startups, termed regulatory entrepreneurship, which refers to when a business seeks to change or create laws as part of its business plan.
Tech startups “often pursue a line of business that has a legal issue at its core—a significant uncertainty regarding how the law will apply to a main part of the business operations, a need for new regulations in order for products to be feasible or profitable, or a legal restriction that prevents the long-term operation of the business.” Essentially, to survive or thrive, these companies need to make changes in current regulations. Regulatory entrepreneurs use different techniques, such as traditional lobbying, like putting political operatives on the board of directors or hiring professional lobbyists, but the most innovative yet highly controversial is the maxim that it is better to beg forgiveness than to ask for permission. “This means that it is better to enter markets and start providing services to the public— legally or otherwise—than to seek approval from regulators.” In other words, tech companies take advantage of legal gray areas, real or imagined, and ask for forgiveness when their base grows too big to ban and mobilize users as political powers.
The most prominent example and, in fact, the pioneer of this maxim is Uber. Uber was reported to have received and ignored a cease-and-desist demand from transit regulators in San Francisco and many other cities around the globe. Despite police crackdowns, Uber repeatedly paid drivers’ fines and continued to advertise on radio stations until it got big enough quickly enough that the political price became too high for any elected official who tried to pull Uber to the curb. Other examples of such strategies are DraftKings and the Ultimate Fighting Championship (“UFC”), which provides a good illustration for non-tech companies.
Just as tech entrepreneurs have brought benefits to society, regulatory entrepreneurs have also set their marks. The benefits of regulatory entrepreneurship include the potential to combat existing but broken laws and disrupt the status quo. Regulatory entrepreneurs can also lower the cost of the applicable services, such as Uber and Airbnb, but also reduce the cost of civic engagement for their users by creating an environment where they are more involved in pushing for change. However, as the notion that tech can do no bad is fading away, some scholars argue that in a democracy, regulatory entrepreneurship is a presumptively unethical business strategy because any such regulatory changes should be made through the democratic political process. Entrepreneurs have a moral duty to obey all laws that apply to them, even those that business leaders think are unfair or inefficient.
Therefore, regulatory entrepreneurs must adhere to basic moral and ethical notions of democracy: transparency, accountability, and social responsibility. Ethical regulatory entrepreneurship demands transparency in dealing with regulatory bodies, customers, and other stakeholders, and regulatory entrepreneurs must also consider the more significant social implications of their actions. This includes actively contributing to society’s betterment through innovational endeavors and considering more than just profit-seeking. One example of ethical regulatory entrepreneurship where economic and societal benefits intersect is seen in the micro-mobility industry, like scooters and e-bikes by Uber and Lyft. Smaller startups have emerged that specialize in the maintenance of such micro-mobility data. These startups benefit economically from the public availability of such data.
These smaller startups, along with cities such as Los Angeles and San Francisco, argue that companies like Uber that collect data must publicly share the data they gather as they contain information relating to public safety and public health. Cities and some smaller startups have combined their regulatory entrepreneurship powers and formed a non-profit organization called the Open Mobility Foundation (OMF). The OMF advocates for the development of open-source standards and tools where all stockholders can share data to improve public safety on the roads. The OMF has a platform where it publishes its mission and all of the steps it has taken so far; therefore, it is transparent and brings accountability to its regulatory efforts. A concern with the public availability of such data is users’ privacy, for which OMF also provides privacy solutions along with its recommendations for change.
Entrepreneurs are innovators and benefit society by creating new services that often improve everyday life; nonetheless, such innovations are not always without risk. This is the same when entrepreneurs are involved in regulatory entrepreneurship. They must act with transparency, accountability, and social responsibility. By doing so, they can not only mitigate potential risks to the democratic framework but also earn the trust and support of their customers and stakeholders, which is crucial for the long-term success of their ventures.