It’s fair to say that cool heads did not entirely prevail in the entertainment industry’s war with Silicon Valley over new legislation aimed at curbing foreign online piracy. Terms like “rogue websites,” “end of the internet,” and “the Great Firewall” are only a sampling of the high-octane rhetoric that colored the public discussion of “SOPA,” the Stop Online Piracy Act, and its Senate analog, the PROTECT IP Act, or “PIPA.”
Critics charged that the SOPA/PIPA regime would enable arbitrary censorship, impose an enormous burden on tech firms, and would be ineffective against the more swashbuckling of web ‘pirates’. On the other hand, content owners argued that the hemorrhage of profits would not abate without the ability to block or de-fund foreign ‘pirate’ sites.
The unanticipated attention to SOPA was no accident – its opponents are uniquely positioned to amplify a message. As Reddit, Google, Wikipedia, and perhaps most critically the “Cheezburger” network (famous for hilarious pictures of cats) assembled a “blackout” protest, it appeared that the content industry had been taken a bit by surprise at the ability of web firms to ignite buzz over regulation of the Internet.