Christopher Hoofnagle

Balancing act: cyber-spying becomes a business tool

Christopher Hoofnagle quoted in The Kansas City Star, April 17, 2012

Chris Jay Hoofnagle believes employers may pull back from cyber-spying as they realize the downside. “Knowledge can mean liability,” said Hoofnagle. “What happens when you learn your star employee has a problem? You have to do something about it.”

Christopher Hoofnagle Explains Google’s Misstep

-San Francisco Chronicle, The Tech Chronicles, February 17, 2012 by James Temple
http://blog.sfgate.com/techchron/author/jamestemple/

Apple operates from an entirely different frame.  Instead of spreading mediocre “free” products, the user pays for Apple products, and thus the customer is the consumer.  For Google and the cabal of “free” service providers out there, the customer is the advertising industry.

-San Francisco Chronicle, Dot.Commentary, February 18, 2012 by James Temple
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2012/02/17/BUSO1N9ASP.DTL

Chris Hoofnagle, a digital privacy expert at UC Berkeley’s law school, said there’s a corporate tone-deafness within the engineering-centric culture of Google that leads to these sorts of mistakes. “To the engineer, cookie blocking appears to be a technical error that they should try to solve,” he said. “It’s very difficult for them to accept the frame that some people do not want this tracking.”

Christopher Hoofnagle Finds an Increase in Stealth Online Tracking

-The Wall Street Journal, August 18, 2011 by Julia Angwin
http://online.wsj.com/article/SB10001424053111903480904576508382675931492.html

Major websites such as MSN.com and Hulu.com have been tracking people’s online activities using powerful new methods that are almost impossible for computer users to detect, new research shows.… Separately last month, researchers at the University of California at Berkeley, led by law professor Chris Hoofnagle, found supercookie techniques used by dozens of sites.

-San Francisco Chronicle, August 21, 2011 by James Temple
http://articles.sfgate.com/2011-08-21/business/29911051_1_cookies-online-privacy-online-marketers

Our study also found over 600 third-party hosts of cookies, most of which are not members of any self-regulatory organization (and thus aren’t bound to the rules of opt-out programs). They’re not even necessarily advertisers, they could be governments. We really don’t know who they are.

Christopher Hoofnagle Finds Online Tracking Tactics Evade User Control

ClickZ, August 2, 2011 by Jack Marshall
http://www.clickz.com/clickz/news/2098796/tracking-methods-evade-user-control

Although KISSmetrics is not listed as a member of either of those initiatives, Hoofnagle suggested practices such as ETag tracking could severely undermine the efforts. “This is another example of tracking brought to light by researchers, rather than the industry self-regulatory groups…. It is unclear whether they have the technical expertise to engage in the surveillance and reverse engineering of new tracking methods,” he wrote in an email to ClickZ.

Christopher Hoofnagle Advises Opt-Out Company

The Wall Street Journal, Digits blog, April 12, 2011
http://blogs.wsj.com/digits/2011/04/12/should-companies-self-regulate-on-privacy/tab/print/

Whether companies must honor opt-outs handled by third parties like Catalog Choice is a question that still hasn’t been determined, said Chris Hoofnagle of the University of California, Berkeley. Mr. Hoofnagle, who has been advising Catalog Choice on legal matters, says that the organization is legally an “agent” for people requesting opt-outs.